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Canva, the Australian design platform co-founded in 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams, has reported an annual recurring revenue of approximately $2.7 billion by late 2024. With a global user base exceeding 170 million across more than 190 countries, Canva stands as one of the most valuable female-led startups, valued between $32 billion and $49 billion.
What began as a simple idea — to make design accessible to everyone, not just professionals — has evolved into a global ecosystem used by individuals, small businesses, educators, and Fortune 500 companies alike.
The platform's growth trajectory highlights several milestones:
Canva’s success is rooted in its user-friendly, cloud-native platform, offering drag-and-drop simplicity with advanced features for collaboration, brand management, and AI-powered tools. By integrating real-time feedback and expanding into enterprise functions like marketing and HR, Canva has become more than a design tool — it's now a central hub for visual communication in the modern workplace.
Melanie Perkins, one of the youngest female tech CEOs at this scale, has shaped Canva’s inclusive mission and product strategy from day one. She and Obrecht have also committed to donating most of their wealth to social causes, reinforcing their vision-driven leadership.
In recent years, Canva has expanded its reach with acquisitions like Flourish and Kaleido, launched generative AI features, and developed tools such as Canva Docs and Canva for Teams. The company continues to push forward with major investments like a new $50 million Sydney campus and broader integrations for enterprise users.
With a growing suite of tools and a strong foothold in the enterprise market, Canva is positioning itself to become the default platform for workplace visual communication — and a model for visionary tech leadership.
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