Meta plans to start using stablecoins this year

The company aims to leverage its massive global ecosystem—including Facebook, WhatsApp, Instagram, and Threads—to potentially reach up to 3.5 billion users. One of the first applications of these stablecoins would be to reward content creators directly.

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In January, Meta brought back Ginger Baker as Vice President of Product to lead this initiative. Baker brings extensive experience in the payments sector, having served as Chief Network Officer at Plaid and currently sitting on the board of the Stellar Development Foundation. Her past roles also include time at Ripple, Square, and Visa.

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However, the announcement has raised questions, as Meta has previously struggled with similar efforts. A notable example is the abandoned Libra project, later rebranded as Diem, which faced regulatory challenges and was ultimately shut down.

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For Ethereum investors and users, Meta’s move could mark a major turning point following the Pectra update. The launch of a stablecoin backed by Meta would likely drive increased activity on the Ethereum network and boost demand for ETH, reinforcing Ethereum's role as the dominant smart contract platform. This development could also bring renewed strength to DeFi tokens built on Ethereum.

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