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In a new licensing venture, the Trump Organization announced the launch of “Trump Mobile,” a service offering cellular plans and gold-colored smartphones. The first model, called the T1 Phone, is expected to go on sale for $499 in August.
The initiative adds to a growing list of commercial efforts linked to the presidency, raising ongoing concerns about ethics and personal profit from public office. The Trump family argues the project is rooted in patriotism, promising U.S.-assembled devices and domestic customer support.
Eric Trump, who oversees the company while his father is in office, emphasized that Americans deserve a service that is “affordable, reflects their values, and delivers reliable quality.”
The phone service, dubbed “The 47 Plan,” refers to Trump’s status as the 45th and 47th president. Priced at $47.45 per month, the plan offers unlimited calls, texts, data, roadside assistance, and telehealth services. It will rely on infrastructure from three major U.S. mobile networks, reportedly Verizon, AT&T, and T-Mobile.
The announcement comes amid multiple Trump business ventures launched during the second term, including real estate projects in Qatar and Vietnam and a fast-expanding presence in cryptocurrency. The latest financial disclosure revealed Trump earned over $57 million last year from World Liberty Financial, a crypto firm he co-founded with his sons.
Critics note the president previously targeted rivals like Apple, threatening tariffs when the company chose to manufacture devices outside the U.S. The involvement of the FCC, which Trump has used in past disputes, further complicates regulatory neutrality.
Trump Mobile enters a crowded and competitive telecom market. Industry experts are skeptical about its viability beyond the most loyal base, pointing out the operational complexity compared to simpler merchandise like hats or sneakers. The phone itself will not be produced by Trump Mobile but by a third-party manufacturer, according to the company.
Past efforts to expand the Trump brand beyond real estate have seen mixed success. Hotel chains like Scion and American Idea, also aimed at middle-class Americans, failed to gain traction. While the Trump name has been removed from several properties since his first term, the family continues to pursue ventures with strong political branding, including Trump-branded books, watches, sneakers, and fragrances — earning millions in recent years.
Trump’s latest venture leans heavily on symbolism, with a gold-tone design, etched American flag, and the “Make America Great” slogan displayed prominently.
Time will tell whether this mobile service will resonate with a broader market or remain a niche product for a dedicated political base.
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